Talent Camp – Community

Written by Susan Burns

expansiveLast week a group of unique people from the talent space came together for the first Talent Camp to delve into transformational work – building the talent function of the future. I’ll get deeper into the ”work” in the next post but I wanted to share something else remarkable that came out of Talent Camp …… community.  The mission behind Talent Camp was to bring together a group of smart, passionate people and explore what the talent function would look like if the catalyst behind its “new” existence were a business need.  A call to action, if you will, that positions the talent function at the heart of transforming the organization to meet the growing demands presented by the shifts taking place across the business and societal landscapes – driving organizational effectiveness.

The setting on the Oregon Coast was spectacular and a metaphor for our transformational work.  A wave is not independent from the ocean just as the organization cannot be separated from the talent that brings it to life each day to drive its success.  And, the Coast with all of its remarkable elements is in a state of perpetual change and interdependence. Our meeting place, a 4500 sq. ft. beach house, would serve as a place to open minds and facilitate discussion over the course of 2 ½ days.  It would also mean that each of us participating in Talent Camp, who in most cases didn’t know one another, would need to quickly establish a foundation for honest, challenging and meaningful dialogue. We devoted our first evening session to establishing group agreements.  mike_kitchenWhat time would we begin each day? How much personal time was needed / desired?  What was important to each of us in providing an environment that nurtured productive dialogue? What values do we hold around collaboration and communication? And, what would be our comfort level with connecting to the outside world via social media while we were together?  This was not an easy conversation.  Not because the group was reluctant to discuss it but because their hunger to dive head first into our primary discussion was evident and bursting through, so we took a meandering path.  This was time well spent and provided an important foundation that would serve us well over the course of our time together.

windowsWhat was remarkable was the ease with which the group came together.  Every aspect of what would be necessary to be together for this period of time was met with ease.  Everyone naturally assumed roles as needed to ensure our shared environment was conducive to being together and immersing ourselves in the work we had come together to explore. Our days were long and our formal conversations began at 9 or 10 am and went until 10 pm.  The group’s collective energy created a respectful environment for honest, tough dialogue yet work and play seemed to fuse together as one. We organically found a balance between structure and openness that allowed us to challenge assumptions, wrestle with paradigms, tear things down, and begin again – after all this was transformational work and the path is not linear but an iterative process that unfolds through a process of discovery. People stepped up to lead discussions and everyone stayed engaged and committed to crafting a vision for the future of the talent function, that ultimately led to more questions than answers. There was an ease and a comfort that each person helped to foster through their engagement and persistent commitment to the group dynamics.

Social media played a significant role in how this group came together.  With the exception of two people, who I knew, each connection to people attending Talent Camp began with a relationship that grew out of social networking.  I do believe that the insight we gain through social networking interactions are quite revealing and in this case helped to bring together a unique group who worked collaboratively to advance a critical conversation around the future of the talent function.

Part 2 of Talent Camp will get into our discoveries and outcomes.

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Social Recruiting Summit – NYC

Written by Susan Burns

istock_000004840368smallThe second Social Recruiting Summit will take place in New York on Monday, Nov. 16th.  If you missed the sold-out  Summit at the Googleplex this summer don’t wait too long to check out the agenda and register.  The Summit topics and conversations will challenge your thinking about recruiting, give you an opportunity to network, learn from recruiting leaders and take away ideas that will help shape your thinking about the future of recruiting…..social recruiting.  Follow Summit happenings on Twitter @socrecruiting and track the conversations through #socialrecruiting.

Here’s a preview of my session and I hope to see you there!
Is social recruiting just another sourcing tool—a way to promote job postings and find potential candidates? Or is it a pathway to building a sustainable talent community and another tipping point in the evolution in recruiting?

The tools we have access to today deliver benefits that you won’t find through other sourcing vehicles. Harnessing the true power of social networking is about active talent communities. Talent communities provide a forum that enhances the relationship between candidates and your brand by inviting talent to engage in conversation rather than transactional activities and messaging.

In this interactive session, we’ll take all 200+ of you and create a massive brainstorming community of our own. We’ll look at community development through the eyes of talent and the organization. By organizing into sub-groups we’ll leverage our collective intellect to tackle key questions and begin shaping a sustainable recruiting strategy.

Some of the questions we’ll address include:

  • How can you attract talent to your community, engage them, and give them a reason to keep returning?
  • How can talent be inspired to help you grow the network?
  • How will you convert a community member to a hire?
  • How can your company approach social recruiting to build a sustainable strategy?
  • How can the recruiting function create greater value for the organization?

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Using Social Networks to Communicate and Engage: The Future of Your Talent Acquisition Strategy

Written by Susan Burns

People_TreeThe growth, adoption, and momentum of social networking over the past 18 months brings another round of significant change for recruiting departments. The first question that needs to be answered is whether or not you believe social networking is all hype or if it will result in lasting change. Then you can answer the question, “If social networking is here to stay, is it right for our organization?”

Some look at the social networking trend and say that it’s all a bunch of hype. Some look at it and feel the need to, and will try to,ERE_Journal-logo be everywhere. Some will consciously decide to be nowhere — we have the phone and that works very well, thank you. Many are feeling overwhelmed by what’s happening, the pace of change, and the fears about transparency. In most cases you don’t need to be and shouldn’t be everywhere. And, you may decide to be nowhere, but make sure that’s a conscious decision and not just resistance to inevitable change.

As for fear of social networking, the pace of change and transparency, think of it this way — whether you engage your brand in the discussion or not, the conversation moves on — nothing stands still, except that eventually people may just not care about your brand at all, and, well, at that point you won’t need to recruit anyways. If you want to influence the conversation about your brand and if you want to engage people in your brand story, then social networking has a lot to offer. The complete article featured in the Journal of Corporate Recruiting Leadership October issue, will delve further into that, but here are my more brief thoughts for the time being.

Social Media and Social Networking: Strategy or Tactics

The underlying premise of this article is that social networking is not a passing fad and that it deserves significant positioning in your talent attraction and management strategy.

Let me begin my differentiating, for the purposes of this article, the difference between social media and social networking. The terms are often used interchangeably, but I see an important distinction, especially for recruiting. Social networking is the application of social media, which provides the tools to share content and information, engage in conversations, and build networks. The key difference is what you choose to do after sharing your information. Social networking is pursued with the underlying intention of dialogue, engagement, and interest. It also results in a more sustainable talent strategy that differentiates your brand and brings forward many other business benefits. If you are simply pushing jobs out to Twitter, Facebook, or LinkedIn, you are socializing job postings by using social media, but not necessarily engaging in social networking. If you’re engaging prospective talent in discussions and building active communities, you are pursuing a social networking strategy.

There’s also a significant difference between the two that influences how you design an effective strategy and how you define your desired outcome. Social media is in part strategic but mostly tactical and is really saying: “Hey, these are new channels through which we can reach people and we should broadcast our jobs.”

That may be fine, but it limits the value and doesn’t fully realize the potential or move you toward a sustainable solution. Also, and most importantly, when you use social media there is an expectation for networking! If you push a job out on Twitter and someone reaches out to you, they expect a response. When you don’t respond, the brand can be viewed unfavorably and over time this type of behavior will dilute the brand reputation and value.

This is similar to what job seekers expected with the introduction of corporate recruitment websites. They wanted a way to reach and connect with someone in a company they were interested in joining. Remember all the discussions about the “black hole of recruiting”? Well, in a social world, the expectations and consequences are higher. And, while today’s job market may be in favor of the employer, the cycle will turn again and the strategy that you develop and implement today will absolutely impact future talent attraction effectiveness — positively or negatively. If you want to develop a sustainable talent acquisition strategy and actively invest in the longevity of your brand, then it’s time to engage.

They Really Are Interested in You — Really!

The evolution of technology, social tools, and ease of access are driving rapid advancements in communication. People like to play, create, share, and comment about your company and brand. The fear you may be feeling about letting people “in” to your brand, so to speak, can be looked at one of two ways. You can either be fearful of what they may do to your brand, which “they” will do anyways, or, you can celebrate that people are interested in your brand, products, and services. Listen to what they have to say. You may learn something. Engage them in your business challenges; they may solve them for you. Yes, they want to hang out with you — if, that is, you have something interesting to say! A UK student who found his job through Twitter shared this with me:

Personally, the companies that I’ve been most interested in have been the ones that are blogging and therefore appear to be knowledgeable industry leaders … also, some companies have begun posting jobs on blogs, which I think is better than on a recruitment website or in a newspaper, because the candidates applying have read the blog and are interested in the company.

Now, that’s something to think about. Does silence imply your company has nothing interesting to say? That you’re not knowledgeable about your industry? Pursuing a social strategy isn’t just a way to attract and engage talent. It can also be a way to expand the innovative capacity of your organization — perhaps something we should consider as the talent function evolves.

Clearly the impact of “social” is still emerging and the potential is just beginning to be understood — although it’s already profound. We are still at the edge of what the social media wave will bring. The potential for sweeping change is enormous. We will certainly see the future impacted and unfolding before our eyes.

You’ll  find the complete article in the October edition of the ERE Journal of Corporate Recruiting Leadership.  You can subscribe to the Journal or to purchase this article only please contact the editor, Todd Raphael.

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